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How to Boost Your Website's Authority Using Semrush’s Link Building Tools

Learn how to use Semrush's Link Building tools to improve your SEO in this comprehensive course. With five in-depth lessons, you'll explore our Backlink Analytics, Backlink Audit, Backlink Gap, Link Building, and Bulk Backlink Analysis tools.

Who is this сourse for?

The information and strategies in this course are suitable for beginner and intermediate marketers who want to gain a better understanding of link building principles and improve their SEO using powerful link building tools.

What you’ll learn

By the end of this course, you’ll have the confidence and skills to use Semrush’s link building tools to enhance your SEO and develop your own effective link building strategies. Plus, you’ll get access to a free trial to test them out for yourself and put your knowledge into practice.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

Introduction to Link Building with Semrush

In this course, you’ll explore Semrush’s Link Building tools and learn how to use them to improve your SEO. You’ll experience an in-depth walkthrough of the following tools: Backlink Analytics, Backlink Audit, Backlink Gap, Link Building Tool, and Bulk Backlink Analysis.

1 video

3 minutes

Backlink Analytics

In lesson one, you will explore the Backlink Analytics tool–one of the industry's most powerful backlink analytics tools. Learn how to uncover essential details about your own and your competitor's backlinks, including the sources and types of links, the anchor text used, and more. You’ll gain valuable insights into how to improve your backlink profile and enhance your SEO efforts.

1 video

15 minutes

Backlink Audit

In lesson two, you will delve into the Backlink Audit tool - a powerful tool designed to identify suspicious links in your backlink profile that could harm your website's search engine rankings. Learn how to detect and remove harmful links, and improve the overall quality of your backlink profile. By the end of this lesson, you will have a better understanding of how to safeguard your website from negative SEO impacts.

1 video

15 minutes

Backlink Gap

In lesson three, you'll learn to use the Backlink Gap tool, which helps you find valuable backlink prospects by studying your competitors. By the end of this lesson, you'll identify opportunities to enhance your backlink profile and create an effective outreach strategy.

1 video

5 minutes

Link Building Tool

In this lesson, we'll discuss the Link Building tool and its role in creating robust backlink profiles. You'll learn how to gather potential opportunities and reach out to prospects. Additionally, you'll explore using the tool to surpass your SEO competitors and improve your rankings.

1 video

11 minutes

Bulk Backlink Analysis

In this final lesson, you’ll learn about the Bulk Backlink Analysis tool, which is useful for comparing similar content across more than five domains. By the end of this lesson, you’ll be able to leverage your competitors' weaknesses and create a highly shareable report to increase your online presence.

1 video

5 minutes

Start learning

Get to know Semrush’s link building tools by completing this course, which provides an in-depth exploration of their capabilities.