The hottest TikTok trends right now: July 2025
Dive into the latest TikTok trends right now: budget airlines, wedding lineups, and Love Island are all covered by Epidemic Sound’s social media expert.
Another month, another absolutely wild time online. Join Epidemic Sound’s community manager, Madie Hooker, as she breaks down four of the latest TikTok trends.
Trend 1: Nothing beats a Jet2 holiday
The British invented the steam engine, heavy metal, and irony, right? This buzzy TikTok trend confirms the latter, turning a serious commercial on its head.
The commercial in question comes from Jet2, a British budget airline. The original 2022 ad reads: “Nothing beats a Jet2 holiday,” describing the company’s low-cost, generous offering, backed by footage of families having a great vacation. Paired with Jess Glyne’s Hold My Hand, it’s undeniably feel-good.
Fast-forward to late 2024, and it’s become a meme. Now that summer’s rolled around, “Nothing beats a Jet2 holiday” fever’s in full swing, soundtracking footage of vicious camel attacks, poor baggage handling, rental car accidents, and more.
@natuhhlliiee sorry scarlet😭 #fyp #nothingbeatsajet2holiday ♬ Jet2 Advert - ✈️A7-BBH | MAN 🇬🇧
Trend 2: PinkPantheress’ Illegal
PinkPantheress’ DIY approach to alt-pop blew up last year, scooping the young UK performer a bunch of awards and wider recognition. Now that her second mixtape, Fancy That, is out in the wild, it’s been chewed up and reappropriated by TikTok.
The mixtape’s opening track, Illegal, starts with the line: “My name is Pink, and I’m really glad to meet you / You’re recommended to me by some people.” It’s fun enough to play around with, but vague enough to apply to most content.
And that’s what folks have done. Some content creators just lip-sync to the track, usually shaking hands to mimic Illegal’s narrative. Others frame the lyrics around different situations, like the below #couplecomedy skit.
@lucyymourad he’s never had a thought in his life and i love that for me #boyfriendgoals #overstimulatedgf #couplecomedy #couplestiktok ♬ Illegal - PinkPantheress
Trend 3: Wedding lineups
Weddings are huge occasions. Traditionally, there’s so much to think about: the vows, the cake, the rings, the reception, and of course, the processional walk. Who walks where, when, why — it’s an important moment for many people.
The “I’ve found the song I want to walk down the aisle to” trend’s been kicking around TikTok for a while, but ramped up a few weeks back. Some users posted earnest, heartfelt content detailing their real-life wedding dreams. Others, like the one below, got a little weird.
@constantijoeple what do we think #weddinglineup #weddingceremony #wedding #fyp ♬ Creepy and simple horror background music(1070744) - howlingindicator
Trend 4: Love Island’s mamacita
Love Island USA has been a certified meme bank for years, and this year’s season is no different. A conversation between Huda and Nic, in which the former reveals she’s a mother, has been scooped up by TikTok.
Everyone from Ed Sheeran and Olivia Rodrego to Jimmy Fallon and The Empire State Building (!) have recut, remixed, and reimagined this amazing exchange. People are paid to write sketch comedy, but you’ll struggle to find a better line this year than: “Mamacita…mom of what? A dog?”
@loveislandusa Huda is mommy to her daughter… Mamacita to Nic. 👶 #LoveIslandUSA @hudabubbaaa @Nicolas Vansteenberghe ♬ Love Island USA Im A Mommy - Love Island USA
Need inspiration for your content? Soundtrack current TikTok trends with cutting-edge music — our catalog’s packed with more than 50,000 tracks and 200,000 Hollywood-grade sound effects. Get started below and find the perfect match today.
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