JYSK soundtracks Scandinavian style for global impact
JYSK partnered with Epidemic Sound to elevate its global content with a soundtrack that’s emotionally engaging, distinctly Scandinavian, and consistently relevant — supporting brand recognition across about 50 countries and markets worldwide.
Background & challenge
As their previous music licensing agreement ended, JYSK needed a fresh approach. The brand’s goal was to create content that felt premium, emotional, and instantly recognizable, but still efficient enough to produce at scale. With markets spanning Europe and beyond, they were searching for a music partner that could support diverse creative needs, offer global rights coverage, and help shape a more strategic and consistent audio identity across all formats.
Solution
Epidemic Sound provided the flexibility and depth JYSK needed, offering a broad music catalog, mood- and genre-based search, and creative support. JYSK’s team often begins with music before editing visuals, selecting tracks that match the tone and emotion they want to evoke. The collaboration helped JYSK not just find fitting music, but push their sound forward, explore new genres, and modernize their audio identity while staying true to their Scandinavian roots.
Results & impact
JYSK now produces content with a distinct, contemporary sound that amplifies their brand identity — whether for global campaigns, social content, or internal storytelling. The team works more efficiently, with fewer internal revisions and stronger alignment between brand, message, and music. Epidemic Sound has helped them experiment creatively and build an emotionally resonant brand experience that translates across cultures.
Experience JYSK’s Scandi-style summer
For their outdoor campaign, JYSK sought a track that felt both familiar and fresh across different markets. They chose a bright, uplifting song with indie pop elements — perfect for evoking warmth, optimism, and sunny days spent in great company.
Customer highlight
JYSK’s content team works closely with their Epidemic Sound representative through regular check-ins and campaign planning sessions. These collaborations help the team stay on top of content trends, explore new directions, and build playlists that fit upcoming campaigns. This partnership allows JYSK to evolve its sonic identity while maintaining brand cohesion across regions and channels.
Un preventivo
“Our collaboration with Epidemic Sound gives us creative confidence. We’re not just choosing music — we’re shaping how the brand feels and sounds. That partnership helps us be bold, stay relevant, and connect emotionally with customers in every market.”
Nikolaj Starup Hansen
Video Producer at JYSK
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