Rare Beauty builds community with engaging soundtracks
Rare Beauty engages audiences with authentic storytelling and inclusivity, with over 12 million followers across platforms. Epidemic Sound has transformed the brand’s music sourcing process, saving hours and enhancing the impact of its innovative campaigns.
Background & challenge
Founded by Selena Gomez, Rare Beauty is known for its inclusive ethos and content-first strategy. Yet the team struggled with finding a music licensing solution they could use with their retailers globally. With tight timelines and growing demand across social and retail channels, they needed a scalable, reliable music solution.
Solution
Epidemic Sound’s vast, always-updating music catalog empowered Rare Beauty to discover fresh, on-brand tracks. Features like genre filters and similar track suggestions helped the team quickly build playlists for each campaign. By unlocking seamless use across organic, paid, and partner platforms like Sephora, Epidemic Sound brought cohesion and creativity to Rare Beauty’s content.
Results & impact
Now integrated into Rare Beauty’s weekly workflow, Epidemic Sound has reduced music selection time from hours to under seven minutes per track. The catalog and its tools allow cross-team collaboration and consistent storytelling across platforms, eliminating licensing headaches. Sound effects from the catalog further boost engagement, supporting Rare Beauty’s goal of entertaining and uniting its community.
Sounding perfect and peachy
To promote the launch of Rare Beauty’s peach-scented product range, the team leaned into vibrant Latin and reggaeton-inspired tracks, evoking warm breezes, sun-soaked skin, and the rhythm of beachside days.
Customer highlight
By collaborating with Epidemic Sound’s expert curators for key projects, Rare Beauty receives tailored playlists that perfectly match each campaign’s mood — whether it’s dreamy pop or a bold, edgy vibe. For high-stakes launches like their pressed powder, the team simply shares a reference track, and Epidemic Sound’s Music Curation team delivers the goods. They sculpt a handpicked, carefully considered selection that elevates the brand’s storytelling and ensures every piece of content feels current, intentional, and on-brand.
Un preventivo
“I love Epidemic Sound’s huge selection of fresh, constantly updated tracks that align with our campaigns. Their solution saves us hours and makes our content stand out."
Logan Reynolds
Content Lead at Rare Beauty
Discover enterprise
- Simple and safe music licensing
- Fast discovery with powerful tools
- Expert music curation support