Paid Advertising

Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
What is PPC
PPC Metrics
Keyword Advertising
21 Advertising Metrics to Help You Measure Your Performance
Powerful New Google AdWords Campaign

RDSA: A Powerful New Google AdWords Campaign

Over the last couple of years Google AdWords has given ecommerce advertisers strong options for both dynamic advertising and remarketing. These options have proved invaluable for showcasing highly relevant, tailored ads to searchers, specifically for advertisers with thousands of products.
Matthew UmbroMay 26, 2014
Cost Per Click Advertising (CPC) Model

Benefits of the Cost Per Click Advertising (CPC) Model

The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price. In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.
SEMrush BlogMay 21, 2013
Choosing Websites for Google Ads at the Google Display Network