Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Search
We Studied 200,000 AI Overviews: Here's What We Learned
Content Marketing Statistics
Small Business Trends
SEO Split Testing Result: Adding Dates to Titles Helps SEO—True or False
SEO Split Test Result: Removing FAQ Schema
SEO Split Test Result: Will Adding Emojis to the Meta Description Help or Hurt Your SEO?
SEO Split-Test and Analyze FAQPage Structured Data (Yourself)
SEO Split Test Result: Does Quality Content Work for Ecommerce SEO?
SEO Split-Test Result: Do Numbers in Title Tags Affect CTRs?